Impressions, clicks, cost, CTR, interactions, conversions, and conversion value.
Google Ads API application support
Enchant Ads Management Console
Enchant operates paid acquisition for its AI education products, including AI Persona Launch Bootcamp. The Ads Management Console is an internal operations tool used to monitor Google Ads campaigns, reconcile campaign performance with conversion events, and prepare governed optimization recommendations for authorized operators.
Campaign healthInternal dashboard
ImpressionsDaily snapshotsClicksCampaign trendsConversionsGoal diagnosticsCostBudget pacing
Google Ads APIMetrics normalizationOperator review
Business model
Why Enchant uses Google Ads API
Enchant sells digital education products and live cohort programs. Google Ads is used to acquire visitors for public landing pages, quizzes, and checkout flows. The internal Ads Management Console helps the team understand which campaigns are serving, whether tracking is working, and where operator-approved changes may improve performance.
API use case
Data requested from Google Ads
The integration requests campaign-level and asset-level reporting data for Google Ads accounts that Enchant is authorized to manage. The data is used in dashboards, campaign status reports, and internal optimization reviews.
Campaign ID, name, status, channel type, budgets, bidding strategy, and conversion goals.
Asset group status, ad strength, moderation status, and serving limitations.
Daily snapshots used by internal operators to monitor launch campaigns and review recommendations.
Access controls
Operational safeguards
- The tool is used internally by Enchant operators and authorized account owners.
- Google Ads API data is used for reporting, diagnostics, and optimization recommendations.
- The current API integration does not manage Google Ads billing, user access, or account creation.
- Campaign mutations are handled through explicit operator approval and are not exposed as automatic background actions.
- Credentials and developer tokens are stored outside the public website and source repository.
Current implementation
Read, diagnose, and recommend
Campaign monitoring
Daily campaign snapshots show serving status, learning state, budget pacing, cost, clicks, and conversions.
Tracking checks
Operators verify that Google tag events such as checkout and lead conversions are present before judging performance.
Governed optimization
Recommendations are reviewed by a human operator before any budget, bid, or campaign setting is changed.